Sharpen the story
Customer research, competitive research, positioning, messaging — grounded in what your buyers actually say, not what the org chart wishes they said.
Marketing and sales, telling the same story.
Good positioning dies somewhere between the deck and the deal. Teaming Futures turns your strategy into the words, tools, and materials your sellers actually use — and keeps them true as your company changes.
Let's compare notesThe strategy work got done. Then what?
The deck was good. Everyone agreed. Six months later, sellers are improvising, proposals contradict the website, and every team describes the company a little differently.
Products evolve. New leaders arrive. AI changes how work gets done. The problem is not simply inconsistent messaging — different parts of the company begin operating from different assumptions.
And confused buyers don't say no. They say nothing.
Get the story right. Put it to work. Keep it true.
Arm your sellers
The story, translated into sales messaging and materials — and delivered AI-ready, so every conversation and every tool your team uses starts from the same place.
Keep it true
Companies change faster than their positioning. Periodic reviews catch the drift before your buyers do.
Ways to work together
Commercial Narrative Diagnostic
Find out where your story breaks down between marketing and sales. A short engagement: interviews with your team, a read on the story your market actually hears, and a prioritized plan.
Positioning Sprint
The story, sharpened and armed. Research, positioning, and messaging — plus the sales messaging and materials to carry them, delivered AI-ready so every tool tells the same story.
Activation Pilot
For teams that want the story working everywhere, every day. Co-designed with a small number of early clients: your finished messaging becomes a living resource that sellers and AI tools draw from daily, with the working rules to keep it current.
Ongoing advisory
Keep the story true. New products encoded, stale claims retired, sales feedback fed back into the story — on a rhythm, not a rescue.
About Teaming Futures
Jonathan Goodman has spent 27 years in sales and marketing for B2B technology and services companies — 16 of them agency-side — doing one thing in different jobs: getting a company's story right, then getting it into the hands of the people who sell. He started in sales, moved into strategic positioning, and kept following the story downstream into sales messaging, enablement, and AI-enabled activation. Teaming Futures is that career, made into a practice.
Based in San Francisco. Works everywhere.
Sound like your company?
I'd be glad to compare notes. No pitch — a conversation.