GTM Transformation Advisor · Certified GTM OS Partner
I help established HR & Work Tech, Services, and Solutions providers align strategy, operating discipline, and GTM teams to run at market speed.
Sometimes customers change how and what they buy faster than your company can change how and what it sells, markets, serves, and builds.
Sometimes it's the opposite: your product moves so quickly that customers can't absorb what they've already bought. Value realization stalls and retention risk rises.
Across all of these scenarios, Sales, Marketing, Customer Success, and Product too often respond in parallel rather than operating as one commercial system.
The work establishes one clear GTM system: a shared commercial strategy carried into customer-facing execution and embedded in how the team plans, decides, and operates. Not a strategy deck that fades after the engagement, but an operating discipline the organization can sustain.
As a Certified GTM OS Partner, I implement GTM Partners' Go-to-Market Operating System™ to help leadership teams diagnose the growth gaps, make the critical GTM decisions, and translate them into a focused operating plan.
But an operating system only works when the people running it can learn, decide, and execute together. That is why GTM team effectiveness is part of the work—not an add-on. As a Certified Working Genius Facilitator, I help teams understand how they work best together and build the conditions for stronger execution.
Engagements: GTM Planning · GTM OS Pillar engagements · Embedded GTM Projects, including fractional GTM leadership and advisory support.
For a GTM leader who needs Sales, Marketing, Customer Success, and Product to agree on what's actually in the way.
An honest baseline from GTM Partners' GTM Assessment, a facilitated diagnostic of where misalignment is costing pipeline or growth, and the three moves that matter most right now.
For a GTM leader whose team needs a shared current state, a shared target, and the capability to run the plan together.
A 90-day roadmap aimed at pipeline and sales lift, commercial performance, and a better-functioning GTM team. Four weeks of discovery and working sessions, mapping your GTM on GTM Partners' eight-pillar GTM Operating System, with team-dynamics work using the Six Types of Working Genius®.
For a GTM leader whose team already agrees on the core problem and wants structured progress in one area.
One GTM OS pillar completed using GTM Partners' certified methodology, templates, and deliverables. Four to six working sessions over four to six weeks.
Total Relevant Market · Market Investment Map · Brand & Demand · Pipeline Velocity · Customer Time-to-Value · Customer Expansion · Revenue Operations · Leadership & Management
For a GTM leader who has made the choices and needs them carried into how the team actually sells, markets, and serves.
Flagship: Commercial Narrative & Team Enablement. Turns the strategy into the story, tools, and materials sellers and customer success teams use, and builds the team's ability to keep them current. Delivered AI-ready so every tool tells the same story.
Scoped per engagement, as a monthly retainer. It can start on its own, run alongside pillar work, or follow a plan or pillar engagement.
I bring 27 years of experience in B2B sales and marketing, including 20 years in HR & Work Tech across HCM and payroll, talent acquisition, benefits and PEO, recognition, and people analytics.
Based in San Francisco.
Certified Working Genius Facilitator
If this sounds like a fit for your company, reach me for a conversation.